GBI HEALTH

A leading regional research agency, with specialized healthcare expertise to assist our clients identify opportunities, develop and market successful products, then track their performance in what is an increasingly competitive marketplace.

We offer a full service to a wide range of clients manufacturers, their advertising and PR agencies, charities and Government departments combining market knowledge with research expertise at both a local and regional level.

With specialized in both Qualitative and Quantitative techniques, GBI Health prides itself in being able to offer solutions to all market problems:

  • Market definition and sizing

  • Identification of market needs and sales drivers

  • Concept screening and forecasting

  • Concept refinement and target market identification

  • Positioning optimization

  • Pricing and volume forecasting

  • Packaging research

  • Advertising testing and tracking

  • Market segmentation

  • Performance tracking

  • Portfolio management

Whether you are involved with developing, manufacturing or marketing of Rx or OTC products, we can provide the appropriate solutions for not only collecting and analysing data, but offering interpretation and consultancy based on extensive experience across all sectors of the healthcare industry

 
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